Castanet's Okanagan Edge

[WalterWhite]

https://www.castanet.net/news/Kelowna/2 ... of-growing

I totally understand that in the ever changing market of information sharing, companies such as Castanet try different means to appeal to their clients. I have to say however, stories such as this where part of the story is posted to Castanet news, and at the end of the article readers are prompted to visit another website Castanet's recently new business news portal "Okanagan Edge" to read the rest. I don't know about everyone else, but in my limited experience with creating websites I was always told "keep it simple". Those browsing the web do not like to scroll past the bottom of a page, and seldom will follow links containing additional info. I'm certainly in that group. Thoughts?

[generalposter]

Marketing ploy.

You can only put so many advertisements on one site so let's encourage them to visit two.

[voice of reason]

why have 2 websites? why not just make this crappy site with simple news and clickbait titles better?

[TylerM4]

It's clearly in place to drive up revenue.

Multiple sites visited means multiple advertisements displayed.
Multiple sites means advertisers must pay more to have their ads shown on both/all of the sites.

[Even Steven]

They should update this website engine before starting any other ones. The general look can only be appealing to 60+ year olds. The other Kelowna news website looks much cleaner, and easier to read on mobile.

Have you looked at Castanet on smart phone? Sheesh...

[WalterWhite]

It's clearly in place to drive up revenue.

Multiple sites visited means multiple advertisements displayed.
Multiple sites means advertisers must pay more to have their ads shown on both/all of the sites.

I understand that thought process - my question is whether it's effective. I've yet to follow links to "the rest of the story" on any of these sort of articles and feel others likely do the same.

[WalterWhite]

They should update this website engine before starting any other ones. The general look can only be appealing to 60+ year olds. The other Kelowna news website looks much cleaner, and easier to read on mobile.

Have you looked at Castanet on smart phone? Sheesh...

I seem to recall there was a substantial overhaul performed not too long ago - maybe within last couple of years I think.

[OldIslander]

I'd recommend that anyone unhappy with this, immediately cancel your subscription. That'll show them a thing or two...!

Oh wait... there is no subscription... this is all free.

Assuming that Castanet and it's related companies are not charitable organizations, I have no problem with them doing things like this to generate some income. That will permit me to enjoy these sites, without payment. There is a fine line with the ads; if there are too many and they are too obtrusive, than folks really will quit the sites. But this site and 'Okanagan Edge' feel just fine to me, while moving around in them.

[60-YEARS-in-Ktown]

I read newspapers daily, I am used to continued on page 8.
No big deal.

[Not PC]

I won't click a link to finish a news story. You've just lost my interest. A *bleep* poor marketing attempt.

The "Okanagan News Leaders"?

[Sabumnim123]

It could be worse ! Castanet might be peddled like the online version of the New York Times, who aggressively force the reader to read just two paragraphs, then the meter is whipped out and you'll have to pay and pay to see more ?

It's becoming much like t*t and *ss journalism, where the model shows a little flesh, here, a little boob there. If you would like to see more, then, you will have to put some shillings in the coin box.

In any event, a big fail.

[tsayta]

Ya well just wait till Castanet launches it's new food & cooking sister site called Pastanet. Gonna be gud!

[RustyCrayon]

I see that Castanet has now incorporated garbage, click bait ads/articles at the top of the comment section of today's poll.

[OldBlindDog]

I see that Castanet has now incorporated garbage, click bait ads/articles at the top of the comment section of today's poll.

You need a better ad blocker. I don't see those ads unless I disable my ad blocker. Plus, are you sure it's Castanet inserting those ads? It looks to me like it's the Disqus platform that they use for comments.

[Troy]

Yes, that is correct. Those ads are coming from the Disqus commenting system. Castanet has not intentionally incorporated them at all.