Perhaps not the best marketing idea for Penticton Vees

southy
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Perhaps not the best marketing idea for Penticton Vees

Post by southy »

I try and support the the Penticton Vees as much as I can and I take my son and wife for a fun family night out. Notice I said family night So as I'm driving home the other night I hear a commercial for the Vee's. What struck me as odd is the commercial is promoting another car giveaway which I don't really have a problem with since ticket revenue goes to a good cause. But in the same commercial they are promoting the fact that beer is just $2.50. So I think .. are they inviting me to see the Vee's play (can't remember who their opponent was in the commercial or if the game was even mentioned) or are they trying to get my ticket money by enticing me with a chance to win a car and even better I can sit and drink beer at this game for just $2.50. I always believed the Vee's tried to present a family environment ... good clean fun entertainment. However, the 2-50 beer to me really take away from this. I've been at Vees games when individuals have had to much to drink, unfortunately some of them were sitting close to me and my family, not a fun time. My son who is 11 even commented as he was in the car with me, he said ..."looks like we're going to see more drunks at the Vees game aye dad?" You know what, he is probably right. I personally think it's a bad move. What happens to these individuals during the game? What happens after the game? Are they at the game with their kids and drinking? What a way to set an example and no I am not painting everyone with the same brush. There are those individuals who are responsible and can have a beer. It's not them ... it's the others. I will attend another game, however, if I see this cheap beer campaign is lending itself to drunkeness I'm done as a Vees fan.
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by twobits »

The SOEC has a dedicated family section where beer is not allowed I believe. Perhaps you should check that out?
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XT225
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by XT225 »

twobits wrote:The SOEC has a dedicated family section where beer is not allowed I believe. Perhaps you should check that out?


I agree with Southy on this one. Hockey games where they are trying to attract "Families" is different than concerts where mostly adults will be in attendance. The small section (and not exactly prime location) for families should perhaps be used for a beer type garden section for hockey games rather than have beer allowed all over the entire arena where kids can and will be. Forcing parents with small children into that one area seems quite unfair. Afterall, what is the SOEC trying to promote; the hockey game for families or beer sales?
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Bsuds
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by Bsuds »

Guess what they probably make more profit on?
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by rekka »

After moving here from Europe 10 years ago I still can't get over peoples attitude to alcohol here. What is wrong with having a couple of beers with your family while watching a game. As long as you don't drive your kids home afterwards, they might learn something from you about "responsible drinking" and see that drinking doesn't have to be to excess. Point to the drunk guy in the crowd and tell your kids how stupid he looks after having too many. Otherwise they won't find out until they are that guy. I come from somewhere where you can buy alcohol in a grocery store, cheaply, but I have seen more people with drinking problems here (where the rules are the strictest) than any country I have been to.
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by pentona »

I find this a problem mainly during the games where cheap beer is sold. Otherwise its too pricey for most folks and they stay sober. I do agree that it IS a problem sometimes and perhaps the solution would be to have a section strickly as a beer garden would have; this would be the ONLY place you could consume in. It works for events with beer gardens; could work at hockey games to.
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by austin007 »

Looks like we`re going to see more drunks at the vees game aye dad. I call BULL****. I don`t go to the VEES game once in a while , I go to ALL of them .The Vees and Global spectrum put on a great promotion,to boost ticket sales on a slow midweek day ,and raise some money for a charity , well done keep it up .Now a couple of snivlers aren`t happy about cheap beer ,I have yet to see all these drunks ,you can only buy 2 beers at a time ,the staff that sell liquor are trained not to over serve .Last cheap beer nite a friend of mine and her 8 yr old daughter attended, we all had a great time ,she had a pop and we had some beer . We are going again tonight ,They are playing the Trail Smokeaters . The Vees have the best attendance in the BCHL this year ,cheaper seasons tickets ,FREE seasons tickets for kids ,when parents buy seasons tickets , and some winers still aren`t happy. Southy when we can buy liquor at the grocery store where are you going to get you food ? Some people should stay home ,watch a Disney movie ,Mighty Ducks? and have some kool aid . Nobody is forced to sit any where, you make that choice. OMG the Vees are giving a $10 casino chip with a beer , we are all going to Hell ,drinking ,gambling ,stop the insanity . GO VEES GO
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by ToddT »

austin007 wrote:Looks like we`re going to see more drunks at the vees game aye dad. I call BULL****. I don`t go to the VEES game once in a while , I go to ALL of them .The Vees and Global spectrum put on a great promotion,to boost ticket sales on a slow midweek day ,and raise some money for a charity , well done keep it up .Now a couple of snivlers aren`t happy about cheap beer ,I have yet to see all these drunks ,you can only buy 2 beers at a time ,the staff that sell liquor are trained not to over serve .Last cheap beer nite a friend of mine and her 8 yr old daughter attended, we all had a great time ,she had a pop and we had some beer . We are going again tonight ,They are playing the Trail Smokeaters . The Vees have the best attendance in the BCHL this year ,cheaper seasons tickets ,FREE seasons tickets for kids ,when parents buy seasons tickets , and some winers still aren`t happy. Southy when we can buy liquor at the grocery store where are you going to get you food ? Some people should stay home ,watch a Disney movie ,Mighty Ducks? and have some kool aid . Nobody is forced to sit any where, you make that choice. OMG the Vees are giving a $10 casino chip with a beer , we are all going to Hell ,drinking ,gambling ,stop the insanity . GO VEES GO


People complaining about $2.50 beer and drunks obviously weren't around during the old Memorial Arena Days. Good times were had in that old barn.
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Ken7
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by Ken7 »

Something no-one stated what is the usual cost of a beer?

Rocket games $7.50 and I still see some people drink two per period, little to costly I'd suggest. If they were to lower to $5.00 the average person might enjoy two in a game. That would bring sales way up.

Something to keep in mind, the last game I was at, the RCMP had road check on main route for fans. Not saying it will be the Vees next but be responsible please!!
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GordonH
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by GordonH »

Pretty well every BCHL, WHL and of course NHL arena's have beer sales some even have wine as well.

My opinion it's not needed to be mentioned marketing ads, since its common knowledge.
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Madhue
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by Madhue »

They should market a special cream for people that are this sensitive. its a non issue imho
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by Dizzy1 »

rekka wrote:After moving here from Europe 10 years ago I still can't get over peoples attitude to alcohol here. What is wrong with having a couple of beers with your family while watching a game. As long as you don't drive your kids home afterwards, they might learn something from you about "responsible drinking" and see that drinking doesn't have to be to excess. Point to the drunk guy in the crowd and tell your kids how stupid he looks after having too many. Otherwise they won't find out until they are that guy. I come from somewhere where you can buy alcohol in a grocery store, cheaply, but I have seen more people with drinking problems here (where the rules are the strictest) than any country I have been to.

Same here, I find it mind boggling to say the least. It is very possible to have a family oriented night with the consumption of a beer here and there ... happens all over the world and they're no worse off then we are, actually probably better off.
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southy
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by southy »

Well Austin7 from all of your previous posts it would appear you are more than just an avid Vees fan, I would say you are a champion for their cause. Good on ya it's what community hockey is all about. However, you miss my point! And please .. unless you were sitting in my vehicle which you weren't you have no right to call *bleep* on what my son said. Alittle arrogant if you ask me. My complaint if you re-read my post is about how the Vees have always PROMOTED - MARKETED - ADVERTISED THEMSELVES as a real clean organization which I tend to think they are, however, when I hear radio commercials screaming at me about cheap beer ... well it does nothing but cheapen the organization in my opinion. So you attend all games ... good on you I can't afford it. Don't tell me you don't see individuals who should have been cut off because I do. I understand the Vees are a privately owned company and their bottomline is to make money. However, creating a negative image is not the way to do it. They do many cause related promotions and I applaud them for this, but, I think they could have left the cheap beer thing alone. Agree or disagree my opinion.
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by ToddT »

Cheap beer sells tickets. No question. Might liven up the atmosphere a bit too.
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GoStumpy
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Re: Perhaps not the best marketing idea for Penticton Vees

Post by GoStumpy »

I don't think it gives them a bad image at all.

As a 'normal' person, I was actually intrigued by the cheap beer. I'd say the advertising did some good.
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