Student's Commercial Is Everything Advertising Should Be

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oneh2obabe
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Student's Commercial Is Everything Advertising Should Be

Post by oneh2obabe »

The student director of this Adidas spec commercial shows the pros how it’s done.

In the incredibly moving spot, Eugen Merher of Germany crafts the tale of a former marathon runner whose body and soul are decaying in a retirement home, until he finds an old pair of Adidas sneakers.

The finish will make you stand up and cheer.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.

Their mistake, Eugen. Nice work.

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OKkayak
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Re: Student's Commercial Is Everything Advertising Should Be

Post by OKkayak »

Great work, however, I can see some reasons why Adidas hasn't reacted positively to it though. Regardless, Adidas should take the risk and pick it up.
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mexi cali
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Re: Student's Commercial Is Everything Advertising Should Be

Post by mexi cali »

It kind of casts retirement homes in a negative light but regardless, that is a powerful and motivating piece.

I think that ADIDAS would be foolish to not use it.
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