Renaming Vaccines - Why?

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Beerhunter341
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Renaming Vaccines - Why?

Post by Beerhunter341 »

Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press
rustled
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Re: Renaming Vaccines - Why?

Post by rustled »

Beerhunter341 wrote: Sep 16th, 2021, 10:34 am Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press
I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!
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Beerhunter341
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Re: Renaming Vaccines - Why?

Post by Beerhunter341 »

rustled wrote: Sep 16th, 2021, 10:49 am
Beerhunter341 wrote: Sep 16th, 2021, 10:34 am Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press
I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!
You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.
LovemyBolt
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Re: Renaming Vaccines - Why?

Post by LovemyBolt »

Beerhunter341 wrote: Sep 16th, 2021, 11:45 am
You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.
I had assumed it was to do with once a health department has fully accepted something beyond emergency use that the company can brand it.
rustled
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Re: Renaming Vaccines - Why?

Post by rustled »

Beerhunter341 wrote: Sep 16th, 2021, 11:45 am
rustled wrote: Sep 16th, 2021, 10:49 am
I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!
You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.
There was urgency in the beginning - I don't think they were focused on branding at the time. It shouldn't be a SNAFU for us, really. Most of us will know what vaccine we already had, and what its new name is. Kind of like when anything else that matters to us rebrands under a new name.
Ideology...gives evil-doing its long-sought justification and gives the evildoer the necessary steadfastness and determination...[it] is the social theory which helps to make his actions seem good instead of bad in his own and others' eyes...
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alanjh595
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Re: Renaming Vaccines - Why?

Post by alanjh595 »

It's nothing more than rebranding a "hamburger" as a McDonald's/Brazier/Teen/Fat/cheese/ burger. It's just product identification to draw attention to the maker.
They are all obviously very proud of their product and want to bring special attention to it.

NO big deal, this is just marketing and patenting.
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Beerhunter341
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Re: Renaming Vaccines - Why?

Post by Beerhunter341 »

alanjh595 wrote: Sep 16th, 2021, 3:43 pm It's nothing more than rebranding a "hamburger" as a McDonald's/Brazier/Teen/Fat/cheese/ burger. It's just product identification to draw attention to the maker.
They are all obviously very proud of their product and want to bring special attention to it.

NO big deal, this is just marketing and patenting.
Bad example. A Big Mac has always been a Big Mac etc. It was never called a MacDonalds burger.
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alanjh595
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Re: Renaming Vaccines - Why?

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*removed*
Last edited by ferri on Sep 16th, 2021, 5:19 pm, edited 1 time in total.
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Silverstarqueen
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Re: Renaming Vaccines - Why?

Post by Silverstarqueen »

"Pf?zer BionTech" does not sound very catchy. And what would they call the next version? "Pfizer BionTech 2.0?"
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Re: Renaming Vaccines - Why?

Post by KiloHotel »

Damn, sounds sexy. Put it in my arm! I was totally just held up by the name! /s [icon_lol2.gif]
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sobrohusfat
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Re: Renaming Vaccines - Why?

Post by sobrohusfat »

i heard a sure-thing re-branding option has recently become available...

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Re: Renaming Vaccines - Why?

Post by LordEd »

The reason is that without approval they were not permitted to market under a brand name. With the fcc and Canadian approval its now permitted to market them under their brand names.
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Re: Renaming Vaccines - Why?

Post by GordonH »

Each name was used by it’s pharmaceutical company, now that they have been approved.

They will be called what pharmaceutical company has given it.

Example: no one asks for a couple bayer... it’s aspirin.
Last edited by GordonH on Sep 17th, 2021, 6:44 pm, edited 1 time in total.
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Re: Renaming Vaccines - Why?

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GordonH wrote: Sep 16th, 2021, 6:40 pm Each name was used by it’s pharmaceutical company, now that they have been approved.

They will be called what pharmaceutical company has given it.

Example: not one asks for a couple bayer... it’s aspirin.
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Re: Renaming Vaccines - Why?

Post by WeatherWoman »

On August 23, Pfizer-BioNTech's Covid-19 vaccine was granted official approval for use in individuals 16 years of age and older by the United States Food and Drug Administration (FDA). With official FDA approval, the company was allowed to start marketing the vaccine with an official name, Comirnaty.Aug. 30, 2021
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