Renaming Vaccines - Why?

[Beerhunter341]

Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press

[rustled]

Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press

I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!

[Beerhunter341]

Why do you think they would want to rename their vaccines? Is this not going to confuse many?

https://www.msn.com/en-ca/news/canada/g ... entnewsntp

OTTAWA — Health Canada announced the Pfizer, Moderna and Oxford-AstraZeneca vaccines have been given new names.

New brand names for the vaccines have been approved at the request of the drug companies.

The Pfizer-BioNTech vaccine has now been dubbed Comirnaty, which the company says represents a combination of the terms COVID-19, mRNA, community, and immunity.

The Moderna vaccine will go by SpikeVax and the AstraZeneca vaccine will be named Vaxzevria.

Health Canada points out the vaccines themselves are not changing — only the names are.

The new names are already being used for promotional purposes in the EU and the United States.

This report by The Canadian Press was first published Sept. 16, 2021.

The Canadian Press

I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!

You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.

[LovemyBolt]

You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.

I had assumed it was to do with once a health department has fully accepted something beyond emergency use that the company can brand it.

[rustled]

I wondered, too, and figured it's probably because they've been using their company names rather than "branding" for consumers, and that won't work if they produce a new formula that's very different and want to differentiate it from their original one. (This would be kind of like Procter and Gamble having a name like "Tide" for their laundry detergent, instead of calling it Proctor and Gamble Laundry Detergent, so they're able to differentiate the variations of their "Tide" laundry detergent from their "Gain" laundry detergent.) I could be wrong, though!

You are probably correct but what a SNAFU then. All three companies marketing departments didn't think of this in the beginning? Maybe it has something to do with registering a trademark.

There was urgency in the beginning - I don't think they were focused on branding at the time. It shouldn't be a SNAFU for us, really. Most of us will know what vaccine we already had, and what its new name is. Kind of like when anything else that matters to us rebrands under a new name.

[alanjh595]

It's nothing more than rebranding a "hamburger" as a McDonald's/Brazier/Teen/Fat/cheese/ burger. It's just product identification to draw attention to the maker.
They are all obviously very proud of their product and want to bring special attention to it.

NO big deal, this is just marketing and patenting.

[Beerhunter341]

It's nothing more than rebranding a "hamburger" as a McDonald's/Brazier/Teen/Fat/cheese/ burger. It's just product identification to draw attention to the maker.
They are all obviously very proud of their product and want to bring special attention to it.

NO big deal, this is just marketing and patenting.

Bad example. A Big Mac has always been a Big Mac etc. It was never called a MacDonalds burger.

[alanjh595]

*removed*

[Silverstarqueen]

"Pf?zer BionTech" does not sound very catchy. And what would they call the next version? "Pfizer BionTech 2.0?"

[sobrohusfat]

i heard a sure-thing re-branding option has recently become available...

[LordEd]

The reason is that without approval they were not permitted to market under a brand name. With the fcc and Canadian approval its now permitted to market them under their brand names.

[GordonH]

Each name was used by it’s pharmaceutical company, now that they have been approved.

They will be called what pharmaceutical company has given it.

Example: no one asks for a couple bayer... it’s aspirin.

[Ka-El]

Each name was used by it’s pharmaceutical company, now that they have been approved.

They will be called what pharmaceutical company has given it.

Example: not one asks for a couple bayer... it’s aspirin.

Anything to feed the conspiracy.

[WeatherWoman]

On August 23, Pfizer-BioNTech's Covid-19 vaccine was granted official approval for use in individuals 16 years of age and older by the United States Food and Drug Administration (FDA). With official FDA approval, the company was allowed to start marketing the vaccine with an official name, Comirnaty.Aug. 30, 2021

[WeatherWoman]

Pfizer and Moderna say that this change also marks the full approval of their vaccines for those 12 years old and up in Canada, which had been previously approved under an interim approval set to expire Thursday.